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BluBuy

Privacy notice

What personal data we collect, why we need it and the choices you have, under the Digital Personal Data Protection Act, 2023.

Last updated 14 Aug 2026

What we collect

  • Your name, mobile number, email and delivery addresses
  • Orders, returns, payments status and support conversations
  • Device and app information used to keep your account secure
  • Browsing within BluBuy, used to improve search and recommendations

How we use it

To deliver your orders, process payments and refunds, prevent fraud, give support and, only with your consent, send offers. Sellers and delivery partners receive only what they need to fulfil your order, and your phone number is masked during delivery calls.

Your choices and rights

  • Download a copy of your data from Account, then Privacy and data
  • Correct or update your details at any time
  • Withdraw consent for promotional messages on any channel
  • Ask us to delete your account and data, subject to legal retention periods

Retention and security

We keep order and tax records for 8 years as Indian law requires, and delete other data when it is no longer needed. Data is encrypted in transit and at rest and stored in India.

Still need help?

Our team is here every day from 8 am to 10 pm.